A “hot-house” for referral marketing
Part of BNI, St Swithin’s is a long established, successful referral networking group based in North Bristol. We provide a friendly, supportive environment in which local business people can meet up, get to know each other and learn about one another’s business with a view to passing new business referrals.
When it works well, referral marketing is an unbeatable method of marketing. When you get a together a group of like-minded professionals, each with a similar passion for what they do and a commitment to delivering top quality products or services, then referral marketing works really well!
The way that we work and the structures that we follow help us to build strong relationships and maximise business passed between the members of our group.
We meet on a regular basis, both in our weekly breakfast meetings and as in 1-2-1 meetings at other times. This allows us to really get to know each other and learn about one another’s business which in turn helps us build strong and mutually trusting relationships.
We follow the philosophy of “givers gain” – which roughly speaking means if you give me business I will want to give you business in return. We find that our members naturally want to show their appreciation for business passed by doing the same for members of their group.
Of course this can only happen when there is thorough confidence in another’s ability to deliver a high standard of service. Stories shared and testimonials and positive feedback provided by members of the group about the services and products that they have used and referred help build trust and confidence, making it easy to refer business in confidence.